Introduction to Analytics
In marketing, customer engagement is measured using something called a purchase funnel. It shows the different stages that customers experience with your business, such as:
Acquisition: The initial stage of building business awareness and acquiring user interest
Behavior: The interactions of users engaging with your business
Conversion: When a user becomes a customer and transacts with your business
We can measure many different aspects of the funnel using digital analytics. We can track what online behavior led to purchases and use that data to make informed decisions about how to reach new and existing customers.
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
How to get started with Google Analytics 4
There are three ways to get started if you are an editor or administrator:
Option 1: Set up Analytics data collection for the first time
Do this if you’re new to Analytics and ready to collect data for your website and/or app.
Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)
The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal Analytics property. You'll still be able to access your Universal Analytics property and view reports based on your historical data. You can access both properties using the property selector in the Admin area.
Option 3: Add Google Analytics 4 to a website builder platform or CMS (content management system)
Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.
More Google Analytic Help Articles can be found here: Google Analytics Help
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